{"id":17426,"date":"2012-05-22T13:17:42","date_gmt":"2012-05-22T17:17:42","guid":{"rendered":"http:\/\/sosuaonline.net\/inicio\/apple-ibm-y-google-son-las-marcas-mas-valoradas-en-2012\/"},"modified":"2012-05-22T13:17:42","modified_gmt":"2012-05-22T17:17:42","slug":"apple-ibm-y-google-son-las-marcas-mas-valoradas-en-2012","status":"publish","type":"post","link":"https:\/\/sosuaonline.net\/inicio\/apple-ibm-y-google-son-las-marcas-mas-valoradas-en-2012\/","title":{"rendered":"Apple, IBM y Google son las marcas m\u00e1s valoradas en 2012"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"17425\" data-permalink=\"https:\/\/sosuaonline.net\/inicio\/apple-ibm-y-google-son-las-marcas-mas-valoradas-en-2012\/sosua_images_informe-marcas\/\" data-orig-file=\"https:\/\/sosuaonline.net\/inicio\/wp-content\/uploads\/2012\/05\/sosua_images_informe-marcas.jpg\" data-orig-size=\"630,327\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"sosua_images_informe-marcas\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/sosuaonline.net\/inicio\/wp-content\/uploads\/2012\/05\/sosua_images_informe-marcas-300x155.jpg\" data-large-file=\"https:\/\/sosuaonline.net\/inicio\/wp-content\/uploads\/2012\/05\/sosua_images_informe-marcas.jpg\" class=\" alignleft size-full wp-image-17425\" src=\"http:\/\/sosuaonline.net\/inicio\/wp-content\/uploads\/2012\/05\/sosua_images_informe-marcas.jpg\" width=\"630\" height=\"327\" alt=\"informe-marcas\" class=\"caption\" style=\"float: left;\" srcset=\"https:\/\/sosuaonline.net\/inicio\/wp-content\/uploads\/2012\/05\/sosua_images_informe-marcas.jpg 630w, https:\/\/sosuaonline.net\/inicio\/wp-content\/uploads\/2012\/05\/sosua_images_informe-marcas-300x155.jpg 300w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/>La agencia de investigaci\u00f3n Millward Brown,<strong>&nbsp;BrandZ,<\/strong><a href=\"http:\/\/www.millwardbrown.com\/Locations\/Spain\/Default.aspx\" target=\"_blank\">ha publicado su informe anual<\/a>&nbsp;sobre<strong>&nbsp;las 100 marcas m\u00e1s valoradas este a\u00f1o<\/strong>, y los tres primeros puestos corresponden a tres grandes tecnol\u00f3gicas:&nbsp;<strong>Apple, IBM y Google.<\/strong><\/p>\n<p>  <!--more-->  <\/p>\n<p>La compa\u00f1\u00eda de la manzana contin\u00faa en el primer puesto del&nbsp;<strong><a href=\"http:\/\/www.millwardbrown.com\/Locations\/Spain\/Default.aspx\" target=\"_blank\">Top 100<\/a><\/strong>, aunque ha incrementado su valor de marca un 19%, llegando hasta los 182.951 millones de d\u00f3lares. En segundo lugar, y escalando un puesto desde el informe anterior, se encuentra&nbsp;<strong>IBM<\/strong>, con una revalorizaci\u00f3n del 15% y una marca que ya vale 115.985 millones de d\u00f3lares.<\/p>\n<p>As\u00ed, IBM ha relegado a&nbsp;<strong>Google<\/strong>&nbsp;a la tercera posici\u00f3n del ranking, bajando un 3% su valor de marca hasta llegar a los 107.857 millones de d\u00f3lares, seg\u00fan el estudio de Millward Brown, para cuya elaboraci\u00f3n se ha tenido en cuenta<strong>&nbsp;la opini\u00f3n de los consumidores<\/strong>&nbsp;hacia una marca en concreto y valores como la relevancia, la reputaci\u00f3n o la personalidad de la misma.<\/p>\n<p>Las empresas de tecnolog\u00edas son las m\u00e1s numerosas del ranking, de hecho, una de cada cinco est\u00e1 relacionada con este sector de la industria. Con respecto a las&nbsp;<strong>espa\u00f1olas<\/strong>, existen pocas representantes:<strong>Movistar<\/strong>&nbsp;en el puesto 41 y&nbsp;<strong>Zara<\/strong>.<\/p>\n<p><a href=\"http:\/\/www.muycomputerpro.com\/2012\/05\/22\/apple-ibm-google-marcas-valoradas-2012\/\">Fuente<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia de investigaci\u00f3n Millward Brown,&nbsp;BrandZ,ha publicado su informe anual&nbsp;sobre&nbsp;las 100 marcas m\u00e1s valoradas este a\u00f1o, y los tres primeros puestos corresponden a tres grandes tecnol\u00f3gicas:&nbsp;Apple, IBM y Google.<\/p>\n","protected":false},"author":3,"featured_media":17425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[76],"tags":[],"class_list":["post-17426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/sosuaonline.net\/inicio\/wp-content\/uploads\/2012\/05\/sosua_images_informe-marcas.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/posts\/17426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/comments?post=17426"}],"version-history":[{"count":0,"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/posts\/17426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/media\/17425"}],"wp:attachment":[{"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/media?parent=17426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/categories?post=17426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/tags?post=17426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}