{"id":25408,"date":"2013-04-18T17:44:28","date_gmt":"2013-04-18T21:44:28","guid":{"rendered":"http:\/\/sosuaonline.net\/inicio\/estudio-revela-cuanto-vale-un-like-en-facebook-para-una-empresa\/"},"modified":"2013-04-18T17:44:28","modified_gmt":"2013-04-18T21:44:28","slug":"estudio-revela-cuanto-vale-un-like-en-facebook-para-una-empresa","status":"publish","type":"post","link":"https:\/\/sosuaonline.net\/inicio\/estudio-revela-cuanto-vale-un-like-en-facebook-para-una-empresa\/","title":{"rendered":"Estudio revela cu\u00e1nto vale un like en Facebook para una empresa"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25407\" data-permalink=\"https:\/\/sosuaonline.net\/inicio\/estudio-revela-cuanto-vale-un-like-en-facebook-para-una-empresa\/sosua_images_pict-38\/\" data-orig-file=\"https:\/\/sosuaonline.net\/inicio\/wp-content\/uploads\/2013\/04\/sosua_images_pict-38.jpg\" data-orig-size=\"640,480\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"sosua_images_pict-38\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/sosuaonline.net\/inicio\/wp-content\/uploads\/2013\/04\/sosua_images_pict-38-300x225.jpg\" data-large-file=\"https:\/\/sosuaonline.net\/inicio\/wp-content\/uploads\/2013\/04\/sosua_images_pict-38.jpg\" class=\" alignleft size-full wp-image-25407\" src=\"http:\/\/sosuaonline.net\/inicio\/wp-content\/uploads\/2013\/04\/sosua_images_pict-38.jpg\" width=\"640\" height=\"480\" alt=\"pict-38\" class=\"caption\" style=\"float: left;\" srcset=\"https:\/\/sosuaonline.net\/inicio\/wp-content\/uploads\/2013\/04\/sosua_images_pict-38.jpg 640w, https:\/\/sosuaonline.net\/inicio\/wp-content\/uploads\/2013\/04\/sosua_images_pict-38-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>La empresa de investigaci\u00f3n de mercado, Hotspex, determin\u00f3 cu\u00e1nto vale un \u2018like\u2019 para las p\u00e1ginas de empresas en Facebook. El estudio revel\u00f3 que un \u2018me gusta\u2019 en esta red social puede valer hasta m\u00e1s de 400 d\u00f3lares.<\/p>\n<p>  <!--more-->  <\/p>\n<p>El valor promedio de un seguidor de una p\u00e1gina de Facebook para las empresas es de 174 d\u00f3lares. Sin embargo, la cantidad var\u00eda dependiendo de la marca.<\/p>\n<p>Por ejemplo, un seguidor de la tienda de ropa Zara vale para la compa\u00f1\u00eda 405.54 d\u00f3lares, el mayor valor detectado en el estudio. En el caso de la marca Levi\u2019s, vale 312.01 d\u00f3lares y para McDonals un seguidor vale 182.98 d\u00f3lares.<\/p>\n<p>Asimismo, la empresa Starbucks valoriza a cada like con 177.29 d\u00f3lares. En el \u00faltimo lugar qued\u00f3 la empresa Coca Cola, para la que cada seguidor en Facebook vale 70.15 d\u00f3lares.<\/p>\n<p>La encuesta fue realizada en Estados Unidos a dos mil usuarios entre enero y febrero. Los resultados corresponden a los gastos que realizan los seguidores de las empresas en Facebook en sus productos, su lealtad a la marca, propensi\u00f3n a recomendarla, entre otros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa de investigaci\u00f3n de mercado, Hotspex, determin\u00f3 cu\u00e1nto vale un \u2018like\u2019 para las p\u00e1ginas de empresas en Facebook. El estudio revel\u00f3 que un \u2018me gusta\u2019 en esta red social puede valer hasta m\u00e1s de 400 d\u00f3lares.<\/p>\n","protected":false},"author":3,"featured_media":25407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[76],"tags":[],"class_list":["post-25408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/sosuaonline.net\/inicio\/wp-content\/uploads\/2013\/04\/sosua_images_pict-38.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/posts\/25408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/comments?post=25408"}],"version-history":[{"count":0,"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/posts\/25408\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/media\/25407"}],"wp:attachment":[{"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/media?parent=25408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/categories?post=25408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/tags?post=25408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}