{"id":66244,"date":"2017-05-08T20:47:22","date_gmt":"2017-05-09T00:47:22","guid":{"rendered":"http:\/\/sosuaonline.net\/inicio\/?p=66244"},"modified":"2017-05-08T20:47:23","modified_gmt":"2017-05-09T00:47:23","slug":"disenas-un-logo-antes-hazte-estas-10-preguntas","status":"publish","type":"post","link":"https:\/\/sosuaonline.net\/inicio\/disenas-un-logo-antes-hazte-estas-10-preguntas\/","title":{"rendered":"\u00bfDise\u00f1as un logo? Antes hazte estas 10 preguntas"},"content":{"rendered":"<p><a href=\"http:\/\/sosuaonline.net\/inicio\/wp-content\/uploads\/2017\/05\/logotipos-memorables.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"66250\" data-permalink=\"https:\/\/sosuaonline.net\/inicio\/disenas-un-logo-antes-hazte-estas-10-preguntas\/logotipos-memorables\/\" data-orig-file=\"https:\/\/sosuaonline.net\/inicio\/wp-content\/uploads\/2017\/05\/logotipos-memorables.jpg\" data-orig-size=\"500,443\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"logotipos-memorables\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/sosuaonline.net\/inicio\/wp-content\/uploads\/2017\/05\/logotipos-memorables-300x266.jpg\" data-large-file=\"https:\/\/sosuaonline.net\/inicio\/wp-content\/uploads\/2017\/05\/logotipos-memorables.jpg\" class=\"wp-image-66250 alignleft\" src=\"http:\/\/sosuaonline.net\/inicio\/wp-content\/uploads\/2017\/05\/logotipos-memorables.jpg\" alt=\"\" width=\"374\" height=\"331\" srcset=\"https:\/\/sosuaonline.net\/inicio\/wp-content\/uploads\/2017\/05\/logotipos-memorables.jpg 500w, https:\/\/sosuaonline.net\/inicio\/wp-content\/uploads\/2017\/05\/logotipos-memorables-300x266.jpg 300w\" sizes=\"auto, (max-width: 374px) 100vw, 374px\" \/><\/a>Desarrollar el dise\u00f1o de un logotipo o identidad visual requiere de gran capacidad, alta concentraci\u00f3n y saber sintetizar conceptos muy generales en un elemento visual simplificado.<!--more--><\/p>\n<p>Y para lograrlo es mejor que te plantees ciertas preguntas y sepas responderlas a cabalidad, a continuaci\u00f3n se enumeran.<\/p>\n<ol>\n<li>\u00a0\u00bfQu\u00e9 colores le van mejor al logo? \u00bfPor qu\u00e9?<\/li>\n<li>\u00bfEn d\u00f3nde se va a utilizar el logotipo principalmente? Puede ser en un sitio web, papeler\u00eda corporativa, en publicidad impresa, rotulaci\u00f3n de veh\u00edculos, afiches, carteles, etc\u00e9tera.<\/li>\n<li>\u00bfQu\u00e9 logotipos te gustan y por qu\u00e9? De ellos puedes obtener llamativos\u00a0ejemplos concretos.<\/li>\n<li>\u00bfQu\u00e9 logotipos no te gustan\u00a0y por qu\u00e9? Te ayudar\u00e1 a saber qu\u00e9 es lo que no quieres hacer.<\/li>\n<li>\u00a0\u00bfQu\u00e9 elemento que te gustar\u00eda incluir en el logo por convicci\u00f3n ?<\/li>\n<li>\u00bfHay alg\u00fan elemento que debas evitar en el logo?<\/li>\n<li>\u00bfCu\u00e1l es el objetivo principal del logotipo que vas a elaborar?<\/li>\n<li>\u00bfQu\u00e9 caracter\u00edsticas debes incluir para elaborar\u00a0un buen logotipo?<\/li>\n<li>\u00a0\u00bfQu\u00e9 valores principales de la empresa debe transmitir el logo? dinamismo, juventud, clase, sobriedad, innovaci\u00f3n, fuerza, alegr\u00eda, velocidad, tradici\u00f3n, elegancia, etc\u00e9tera.<\/li>\n<li>El logo luce bien en diferentes soportes y contextos<\/li>\n<\/ol>\n<p>De saber responder a cada una de estas cuestiones de manera adecuada puede depender gran parte del \u00e9xito o fracaso de un dise\u00f1o de logotipo o identidad visual para una ,arca, organismo, producto o persona.<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-101093 aligncenter\" src=\"http:\/\/cdn23.paredro.com\/wp-content\/uploads\/2015\/10\/logotipos-memorables.jpg\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" srcset=\"http:\/\/cdn24.paredro.com\/wp-content\/uploads\/2015\/10\/logotipos-memorables.jpg 500w, http:\/\/cdn24.paredro.com\/wp-content\/uploads\/2015\/10\/logotipos-memorables-300x266.jpg 300w, http:\/\/cdn24.paredro.com\/wp-content\/uploads\/2015\/10\/logotipos-memorables-62x55.jpg 62w, http:\/\/cdn24.paredro.com\/wp-content\/uploads\/2015\/10\/logotipos-memorables-310x275.jpg 310w\" alt=\"\" width=\"500\" height=\"443\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desarrollar el dise\u00f1o de un logotipo o identidad visual requiere de gran capacidad, alta concentraci\u00f3n y saber sintetizar conceptos muy generales en un elemento visual simplificado.<\/p>\n","protected":false},"author":12,"featured_media":66250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[311],"tags":[],"class_list":["post-66244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesante-online"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/sosuaonline.net\/inicio\/wp-content\/uploads\/2017\/05\/logotipos-memorables.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/posts\/66244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/comments?post=66244"}],"version-history":[{"count":1,"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/posts\/66244\/revisions"}],"predecessor-version":[{"id":66251,"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/posts\/66244\/revisions\/66251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/media\/66250"}],"wp:attachment":[{"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/media?parent=66244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/categories?post=66244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sosuaonline.net\/inicio\/wp-json\/wp\/v2\/tags?post=66244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}